The flexibility of Shopify.
The automotive expertise of Search Auto.
Same team, same tools, same process. Pick the one that fits where you are.
New store build
For manufacturers going direct-to-consumer and new parts brands. We set up your theme, catalog, fitment, and checkout from day one, so you launch with clean data instead of fixing it later.
Migration
For retailers and resellers on an older platform. We move products, fitment, customers, and orders, map every URL, and launch with zero customer-facing downtime.
Currently on one of these platforms? Not a problem.
Why Search Auto
Selling parts isn't like selling t-shirts. You've got fitment, interchanges, core charges, kits, and catalogs with tens of thousands of SKUs. Turnkey parts platforms handle that but box you in. Plain Shopify gives you room to grow but doesn't speak automotive. We give you both.
Been there, done that
We've run AutoCustoms and RealTruck. Our founders grew a running board and tonneau cover startup to $250M before it became part of RealTruck. We know your side of the table.
We only do automotive
Fitment, ACES/PIES, core charges, kits. You're not paying us to learn the industry.
Conversion rate first
We fix conversion rate before we send you more traffic. Then the best team in the business drives the traffic.
Migrate once, endless scalability
Shopify → Plus → headless, all on the same store. No second re-platform when you grow.
No contracts
We don't lock you in. Your data, theme, and apps are yours, and good Shopify developers aren't hard to find. We'd rather earn it every month, and no client has left us by choice in over 4 years.
What we build
Shopify handles the store. These are the automotive parts we add on top.
Year/Make/Model search, fitment confirmation on every product page, and a saved garage so customers buy the right part the first time. Fewer returns, more conversions.
One home for product data, fitment, and ACES/PIES. Clean it once, push it everywhere.
Pulls data from
+ Opticat
Core deposits added at checkout and tracked through return. No spreadsheets.
Let customers build a kit, pick options, and buy it in one click.
Connect Shopify to the systems you already run.
After launch
Most build shops stop at launch. We're also the team that drives traffic and sales to the store we built.
Results
Make migrations fun again
Your site is making money right now. The move should make it more, without losing rankings, integrations, or customers along the way.
Customers, orders, reviews, gift cards, store credit, and subscriptions moved over intact.
Products, variants, fitment, attributes, categories, and media, mapped and validated.
Full URL mapping, 301 redirects, sitemap parity, and structured data carried over.
ERP, WMS, supplier feeds, marketplaces, and marketing tools reconnected on day one.
Keep your brand or refresh it. We work with your designers or ours.
Full QA on a staging site before any data touches production.
Coordinated go-live with zero customer-facing downtime.
30 days of monitoring, with our team watching alongside yours.
6 steps from kickoff to launch
New build or migration, we work in phases that keep the load off your team. We've launched and moved dozens of automotive retailers, and we adjust the playbook to fit yours.
80+
Step cutover checklist
0
Customer-facing downtime
30
Days of post-launch monitoring
Brand & theme
Keep your brand or refresh it. Your homepage design gets approved before anything else moves.
Data
Supplier feeds, spreadsheets, or your old platform, mapped into one clean catalog. Our PIM validates fitment so the import is right the first time.
Content
Hand off what you already have (images, pages, policies) and we put it on the new site.
Testing
We QA everything on a staging site, then your team tests it. Anything broken gets fixed before launch.
Launch
An 80+ step cutover checklist covers payments, shipping, tax, redirects, DNS, and integrations. Zero customer-facing downtime.
Marketing & optimization
Moving is the easy part. Then we make the new store outperform the old one. We run it, or hand you the playbook.
Not if it's done right. We map every old URL to its new one with 301 redirects, keep sitemap parity, carry over titles, meta, and structured data, and watch Search Console closely after launch.
No. We build and test everything on a staging site first, then follow an 80+ step cutover checklist on launch day. Customer-facing downtime is zero.
Yes. Whether it lives in ACES files, spreadsheets, or your current platform, we move your Year/Make/Model data and clean it up on the way. Our PIM handles the category tree, attributes, and fitment validation so the import is right the first time.
Yes. We build new parts stores from scratch: theme, catalog, fitment from your supplier feeds or ACES files, checkout, shipping, and tax. Same process, minus moving an old site.
Most parts stores don't on day one. Plus makes sense when you need wholesale/B2B pricing, checkout customization, or more scale. It's the same store, so upgrading later isn't another migration.
It depends on your catalog, your data, and what needs to connect. Fill out the quote form and we'll come back with a scope and a price in writing.
Both. Every migration comes with 30 days of post-launch monitoring. After that we can run your SEO, Google Ads, Meta, Amazon Ads, and email, or hand your team the playbook.
Get a quote
Tell us where you're at, what's broken, and what you're trying to grow into. We'll tell you whether a move makes sense, then come back with a scope, timeline, and price.
