We're Not Your Typical
eCommerce Agency
Search Auto was founded by automotive industry veterans who were tired of watching aftermarket businesses struggle with generic eCommerce solutions. We specialize exclusively in automotive eCommerce because we know how to turn the challenges of complex product & fitment data into a competitive advantage for better conversion rates.
Our Mission
To empower automotive aftermarket businesses with tools that actually work for their industry. We believe auto parts retailers dedicated to growth deserve a partner that understands how to drive real profits.
22+ Years of Innovation
From manufacturing to market leadership, our journey has been driven by innovation, expertise, and a passion for automotive eCommerce excellence.
Started Manufacturing
Running Boards & Brackets in Ocala, FL
Started Manufacturing
Running Boards & Brackets in Ocala, FL
Ionic Automotive
Launched our first brand of running boards & nerf bars.
Ionic Automotive
Launched our first brand of running boards & nerf bars.
Built First eCommerce Website
Entered the digital marketplace using Network Solutions.
Built First eCommerce Website
Entered the digital marketplace using Network Solutions.
Running Board Warehouse
Expanded our online real estate
Running Board Warehouse
Expanded our online real estate
Auto Customs
Launched AutoCustoms.com as a parts & accessories site.
Auto Customs
Launched AutoCustoms.com as a parts & accessories site.
Started Building the Dream Team
Rebranded Auto Customs to expand product offerings
Started Building the Dream Team
Rebranded Auto Customs to expand product offerings
Tonneau Covers World
Specialized in product expertise, creating our own media & content
Tonneau Covers World
Specialized in product expertise, creating our own media & content
BuyBrakes.com
Acquired Buy Brakes to grow our team.
BuyBrakes.com
Acquired Buy Brakes to grow our team.
Gator Covers
Launched Private Label Tonneau Cover brand
Gator Covers
Launched Private Label Tonneau Cover brand
Havoc Offroad
Brand consisting of private label and original design truck accessories.
Havoc Offroad
Brand consisting of private label and original design truck accessories.
RealTruck
Auto Customer merger into Real Truck by Truck Hero
RealTruck
Auto Customer merger into Real Truck by Truck Hero
Successful Exit
From the leader in Automotive eCommerce
Successful Exit
From the leader in Automotive eCommerce
Launched Searchalytics
Marketing to help small businesses grow.
Launched Searchalytics
Marketing to help small businesses grow.
Rebranded as Search Auto
to focus exclusively on the automotive industry.
Rebranded as Search Auto
to focus exclusively on the automotive industry.
What Our Clients Say
"I've used them all and the SearchAuto app is the clear winner. We've tried all of the systems in the industry from eTools to WSM, aspdotnet to customized Magento, from Convermax to some Wordpress YMM apps and we finally, finally found an app that does what we were looking for. The support is top-notch."
– Moab Offroad
"Definitely the most fun group that I have had the pleasure of working with!"
– Legendary Auto Interiors
"Another record month of sales! Thanks team. The support has been great, we appreciate you more than you know and highly recommend Search Auto!"
– US Diesel Parts
"We're so happy with these last several months of sales, we need to keep looking to hire people to keep up with the demand."
– Rudy's Performance
"Awesome app! If you need year, make and model functionality for selecting products, then this app is it! The support is second to none. The Searchalytics crew are extremely knowledgeable and are great to work with! I would give them 6 Stars if I could!"
– FlexTread
You're In Good Hands
Our team is comprised of strategists, visionaries, marketers, designers and developers that all love eCommerce and the automotive industry. Most of our team cut teeth working at what became one of the largest eCommerce businesses in the industry, and we love what we do.
How Can We Help?
Free Platform Audit
We'll review your site and tell you the 3 biggest things costing you money.
30-Minute Strategy Call
Tell us your biggest bottleneck. We'll tell you how we can help, or point you in a good direction.
Custom Growth Roadmap
A written plan with what to fix, in what order, and what it should be worth.
Free Migration Audit
Tell us where you're at and where you want to go. We'll send back a written assessment of what a move would actually look like.