Site Launch: December 12, 2023
US Diesel Parts is a premier retailer of high-quality diesel engine parts and accessories, and a service center located in beautiful Missoula, Montana. With a vision to expand their business online, US Diesel Parts entrusted us with the task of re-platforming their website. Through a comprehensive range of web design services, including BigCommerce design, content migration, automotive data integration, data cleanup and catalog updates, we collaborated with US Diesel Parts to move them to a more robust online platform.
Benefits Delivered
Increased Sales and Revenue
By optimizing the website for conversions and enhancing product visibility, US Diesel Parts has experienced a notable increase in sales and revenue. With a noticeable increase in overall conversion rate, and organic traffic conversions, we have been able to rely less on paid ads traffic and reallocate ad spend to conversion optimization efforts and new site functionality.
Q2 2024:
- +208% YoY Overall Revenue
- +933% YoY Organic Revenue
- +21% QoQ Organic Revenue
Scalability and Growth
Re-platforming US Diesel Parts to BigCommerce provides a scalable foundation that supports their business growth and expansion plans. Since launch, we have been able to implement a product bundle app, add more products more easily to expand the catalog offering, and implemented Klaviyo email marketing.
We have roadmapped features to simplify managing the product catalog and pricing updates, add more enhanced related products to further increase AOV, implement more social marketing tactics, and expand on our email marketing strategy.
Enhanced User Experience & Conversion Rates
Our design and optimization efforts have significantly improved the overall user experience on the US Diesel Parts website. Customers can more easily find products, access relevant information, and complete purchases with confidence, resulting in higher satisfaction and retention rates. For example, we ecstatic that PPC shopping campaigns have a 50% higher ROAS than on the previous website and the paid traffic AOV has increased 41% YoY!
