HHR Performance started getting into technical debt with their old platform, with expensive hosting, the theme was hard to manage, content updates were troublesome, and adding new product lines was very time consuming. The type of thing where you fix or add something, and something else would break. Sound familiar?
Migrating can be intimidating, especially when you’ve had bad experiences in the past. Looking ahead at potential growth and change is often more difficult than just putting up with the familiar. But the team at HHR was ready! They had several other vendors and partners already using Shopify, so the platform decision was easy after tapping their network contacts for input – everyone was happy with Shopify.
Search Auto migrated the catalog data, installed our Fitment Lookup app, and provided support to HHR while their in-house team created new content for the homepage. This team effort helped save budget throughout the process, and also allowed HHR to learn the platform so they are better prepared to manage updates in the future.
So far, after being live for 2 months –
- YoY Conversion Rate up 120%
- YoY Revenue is up 10% after trending down for the previous quarter.
- Inventory is now automated
